Marketing Professional Diploma

Marketing Professional Diploma

Marketing Professional Diploma

Telemarketing using the telephone as a sales tool

Telemarketing using the telephone as a sales tool
 
Course-Objectives-text
Course over view
This course will show you how the telephone can supplement, enhance, and sometimes replace other means of marketing and selling, and how this personal approach can dramatically increase your sales success.
We will also talk about how to hone your communication skills, your ability to persuade, and techniques to personalize each sales call.workshop will show you how the telephone can supplement, enhance, and sometimes replace other means of marketing and selling, and how this personal approach can dramatically increase your sales success
We will also talk about how to hone your communication skills, your ability to persuade, and techniques to personalize each sales call.        
Course objective
Build trust and respect with customers and colleagues.
Warm up your sales approach to improve success with cold calling.
Identify ways to make a positive impression.
Identify negotiation strategies that will make you a stronger seller.
Create a script to maximize your efficiency on the phone.
Learn what to say and what to ask to create interest, handle objections, and close the sale."
 
Course-Class-Duration-text
1 Day Training
 
Course-outline
Course Modules
Module 1: Pre-Assignment Review    
Module 2: Verbal Communication     
Module 3: To Serve and Delight        
Module 4: Exceptional Things about Selling by Phone 
Module 5: Building Trust       
Module 6: It is More Than Just a Phase
Module 7: Communication Essentials 
Module 8: Developing Your Script      
Module 9: Pre-Call Planning   
Module 10: Following Up      
Module 11: Closing the Sale   
 

Marketing and Sales

Marketing and Sales
 

Course-Objectives-text

Course over view
A small marketing budget does not mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics. This workshop will show you how to get maximum exposure at minimum cost. You will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line. 
Course objective
How to use low-cost publicity to get your name known.
How to develop a marketing plan and a marketing campaign.
How to use time rather than money to market their company effectively.
How to perform a SWOT analysis."
Course-Class-Duration-text
1 Day Training
 
Course-outline
Course Modules
Module 1: Pre-Assignment Review    
Module 2: Defining Marketing
Module 3: Recognizing Trends
Module 4: Market Research   
Module 5: Strategies for Success       
Module 6: Mission Statements
Module 7: Brochures  
Module 8: Trade Shows         
Module 9: Developing a Marketing Plan        
Module 10: Increasing Business        
Module 11: Advertising Myths
Module 12: Workshop Wrap-Up         

Basic Internet Marketing

Basic Internet Marketing
 
Course-Objectives-text
Course over view 
This course is an ideal start for business owners and people new to marketing to learn the basics of Internet marketing. We have included information on how to market online, and even more importantly, how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they engaged because of your efforts. This course includes sessions on search engine optimization, e-mail campaigns, pay per click advertising, and more.
Course objective   
Determine how their Internet marketing strategy fits with their overall marketing plan
Apply techniques to influence and engage with their target market
Weigh out the value of using a distribution service for e-mail marketing campaigns
Get started with search engine optimization
Use online advertising to boost their marketing results
Adjust their Internet marketing plan based on metrics and reporting
Course-Class-Duration-text
1 Day Training
 
Course-outline
Course Modules
Module 1: What is Internet Marketing?
Module 2: Creating an Internet Marketing Plan
Module 3: Extending Your Influence
Module 4: E-mail Marketing
Module 5: Search Engine Optimization (SEO)
Module 6: Advertising Online
Module 7: Workshop Wrap-Up
 

Marketing with Social Media

Marketing with Social Media
 

Course-Objectives-text

Course over view
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This two-day course designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.
Course objective  
Describe the value of social media to their marketing plan
Create and launch a social media marketing plan
Select the right resources for a social media marketing team
Define how to use social media to build an internal community
Use metrics to measure the impact of a social media plan
Manage difficult social media situations
Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
Decide whether a blog adds value to a social media plan
Speak about specialty sites and social medial management tools
Stay on top of social media trends and adjust their plan as the online world evolves
 
Course-Class-Duration-text
2 Days Training
 
Course-outline
Course Modules
Module 1: Getting Started
Module 2: Understanding the Marketing Mix
Module 3: Developing a Social Media Plan
Module 4: Building Your Social Media Team
Module 5: Using Social Media to Build Internal Communities
Module 6: Analyzing Your Impact with Metrics
Module 7: Keeping on Top of the Trends
Module 8: Damage Control
Module 9: Using Facebook
Module 10: Using LinkedIn
Module 11: Using Twitter
Module 12: Building a Blog
Module 13: Using Social Media Management Tools
Module 14: Launching Your Plan
Module 15: Workshop Wrap-Up

 

Creating a Google Ad Words Campaign

Creating a Google Ad Words Campaign
 
 

Course-Objectives-text

Course over view 
Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google Ad Words. In this one-day course, participants will learn how Google Ad Words work, what pay per click means, the importance of correctly setting an Ad Words budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
Course objective   
Define Google Ad Words and pay per click
Set up keywords lists and groups
Find tracking and statistical information
Describe conversions from click through
Decide whether they will write their own ads or enlist help
 
Course-Class-Duration-text
1 Day Training
 
Course-outline
Course Outline
Understanding AdWords Lingo
Creating an AdWords Strategy
Creating a PPC Campaign
Designing Your Ads
Looking at Success
Workshop Wrap-Up
 

Creating and Managing Your Corporate Brand

Creating and Managing Your Corporate Brand
 
 

Course-Objectives-text

Course over view   
Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to.
This course will get you started on the road to creating a perfect brand. The first day will cover the basics of branding, including how to develop a visual identity from start to finish. We will also give you some graphic design tips to help you communicate your expectations to a professional designer. The second day will focus on how to put your brand out there in the right way. We’ll also talk about how to keep your brand energized and alive with monitoring and evaluation tools.
Course objective   
Define what a brand is (particularly a strong brand) and what branding is about
Define various types of brand architecture and brand extension
Identify your brand’s products, the features of those products, and their values
Write a mission, vision, and style statement for a brand
Describe the basics of positioning a brand
Understand the basics of creating a visual identity, including a brand name, slogan, and logo
Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
Effectively plan an internal and external brand launch
Monitor and evaluate your brand, and understand how to respond to the results
Course-Class-Duration-text
2 Days Training
 
Course-outline
Course Modules
Module 1: Defining Branding
Module 2: What Are You All About?
Module 3: Creating a Mission
Module 4: Creating a Vision of the Future
Module 5: Positioning Your Brand
Module 6: Developing Your Style
Module 7: Developing a Brand Name and Slogan
Module 8: Creating a Visual Identity
Module 9: Living Your Brand
Module 10: Connecting with Customers
Module 11: Launching Your Brand
Module 12: Taking Your Brand’s Pulse
Module 13: Performing a SWOT Analysis
Module 14: Measuring Brand Health with a Balanced Scorecard
Module 15: Middleton’s Brand Matrix
Module 16: Interpreting Evaluation Results
Module 17: Keeping the Brand Alive
Module 18: Going Beyond the Brand

 

 

 

 

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